The Idea

Design, a mobile app for a local café that allows customers to order food and drinks, view the menu, and earn rewards for their purchases.

Goals and Objectives

The primary goal of the cafe app is to enhance user accessibility and engagement by providing a seamless experience for browsing the menu, placing orders, and making secure payments. The app aims to streamline the ordering process by allowing users to register, log in, and customize their orders effortlessly. A secure payment integration ensures hassle-free transactions, while an intuitive rewards program encourages customer retention by offering points for purchases that can be redeemed for discounts or free items. Additionally, the app focuses on improving user experience through features like order history, real-time order tracking, and push notifications that keep users informed about promotions, new menu items, and order updates. To maintain high service standards, the app also includes a user feedback system, enabling customers to share their ratings and reviews. These objectives collectively contribute to creating a smooth, engaging, and rewarding digital experience for customers.

Competitors

Strengths

• Strong website and app design.
• Smart integration of rewards and wallet features.

Weaknesses

• Clunky user experience with difficult navigation.
• “Terrible UX. If you don’t have an account, adding items to the cart forces you back to the sign-in screen, causing you to lose your order. Back navigation is confusing—using the native device navigation exits your order, and the only proper way to go back is by using the app’s back button.” — google play store review of Third wave coffee app
• Lack of support for users with disabilities, such as color blindness

Collecting Ideas – Affinity

Raw Ideas

Grouping Ideas

Define

User Journey

App User Flow

Wireframes

App Flow

Design + Prototype